Poster Plan

Magazine Front Cover Plan

This is a rough outline of how I plan my film magazine front cover will look. I based it on the layout of 'EMPIRE' magazine and have tried to apply some of the similar conventions. for example, I have placed the masthead at the top of the page and behind the models head as all magazines across a variety of genres use this convention. I have also positioned my three models in the centre of the page covering a vast area. the shot is also a medium shot as many magazine front covers use either medium shots or close ups. I have also included sell lines such as 'FREE TWILIGHT POSTERS INSIDE' and 'PLUS WIN TICKETS TO BLACK SWAN PREMIER' which will help me promote the magazine.

Filming and the Beginning of Editing

Before I began filming my teaser trailer I assumed that I wouldn't have many problems. I thought the only minor issues I would have would be that my characters would keep laughing. 


However, when it came to the day of the shoot i realised I couldn't do the high angle shot as I was originally going to climb a tree to receive this shot as no ladder was available. Although I was unable to do this as it was wet and very slippy which became a hazard. The same issue was caused again when I did a re-shoot. I also did a re-shoot as I changed my camera. I first recorded my shots on a recorder, although the poor quality resulted in me re-shooting on a digital slr which gave me a sharper result.


To be able to use my clips I had to convert all my footage from 'AVI' files to 'MOV' files so that I wouldn't need to render them every time I make an alteration to my editing. For example, if I put in a  special effect then each time I added one I would have to render the sequence each time.


This is the first time I have ever used Final Cut Express. To learn some of the basics I went on YouTube to view tutorials of how to do some basic editing on this programme. I learnt how to do the very basic tasks of importing clips and how to place them on to the timeline. When I understood how to do this I put all the clips I wanted to include in my teaser trailer sequence in order. I then began searching for tutorials on how to include transitions as I wanted to make my trailer look more realistic. This tutorial (shown below) really helped me with experimenting with transitions.

Film Magazine Front Covers Analysis (Ancillary Task 2)

Film Magazine Front Cover Analysis

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Conventions of Film Magazine Front Covers (Ancillary Task 2)

Just like film posters, magazine front covers also need to be alluring as this is the decision of whether the audience purchase the product or not. Here are the codes and conventions of film magazines.

Images:-

- Main focal image in the centre, that is relevant to represent the film which is the main feature in the article. This helps to promote the film

- The target audience are often attracted by the star persona that is published on the front page to grab the audiences attention, which is also a part of the promotional package

- The main image helps the audience acknowledge who this magazine would interest, by the mode of address, the layout and style of the magazine

- Barcode at the side, top or bottom so people can buy

Typography on the Cover:-

- The Masthead (title of the magazine)

- Sell Lines/ Puffs (to help sell the the magazine, maybe includes price, free gifts inside, or chances to win)

- Strap Line/ Blue Strip (a promotional band which runs across the top or bottom of the magazine)

- Lead Story (is bold and emphasised by size, relates to the main focal image to help promote

- Fonts are used to help represent the product being sold

- Size of font also helps which ideas that are needed to be emphasised to help promote the chosen product (film)

Colours:-

- Bright colours wold most likely portray a happy film such as a comedy, where as dark colours would usually represent darkness, so a horror or thriller. This helps the audience decide whether they would be interested in the film, if they prefer that particular genre and theme

- Most magazines use a maximum use of five colours so that the cover is not too over crowded and confuse the eye

- Chosen colours relate to costumes or atmosphere used in the film 

Film Poster Analysis

Film poster analysis presentation

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Conventions of Film Posters (Ancillary Task 1)

All film posters are used as a promotional tool. The existence of them is to encourage the film to sell and encourage people to want to view the film. There are many codes and conventions to help do this.

• Film posters need to be eye catching, alluring and absorb the viewers attention

• They usually have a focal image, which can be one person in the centre or a group of main characters

• The main image often consists of the main star persona which is a unique selling point, which encourages fans to see the actor or actress in that particular film and help promote it

• The audience can also understand what type of genre the film will be, just from looking at the star persona. For example, Will Farell and Zach Galifianakis are automatically associated with comedy, so you would assume the film would be a comedy film if these two actors were on the poster

• A large title which is bold and striking so the audience are immediately aware of the films name and can also help to spread by word of mouth

• Depending on the target audience, colours, costumes, gender and atmosphere intended to be created will be decided upon the genre of the film

• The age certification is often displayed to help attract the appropriate target audience

• Release date previewed to make the audience aware of when they can see the film

• Directors and production companies may also be shown to help as another part of the promotional package

Inspiration for my Teaser Trailer

When I was thinking of ideas for a horror themed teaser trailer, I knew that a forest would be a great location as they are stereotypically known for being derelict, quiet and quite sinister in the film world, so therefore decided to build my story based around a forest area. Around the time of the beginning stages for my initial thoughts and story board processes, I had seen the Alton Towers advert (advertising a ride) several times which gave me inspiration for my teaser trailer. I liked the idea of the ghost girl look and wanted to build on this. I then began to look at different nursery rhymes and which could embed dark meanings. I first thought of 'Jack and Jill went up the hill' so that I could pay on the 'tumbling down' bit. Although I then thought of 'Ring O Ring of Roses' which I briefly knew was written about the plague.

When I chose this nursery rhyme I thought I would use several children instead of one person as people are familiar with groups of children walking in a circle singing to it. I also used younger children as I thought it was ironic as they subvert the traditional happy and angelic stereotype of children. This is also why I painted their faces in white and black to add to the atmosphere.

Going back to the nursery rhyme which has connections to the plague I wanted the title to have something about being contagious in it. So I came up with 'Contagion.'

I would also like to try and see what a coloured filter over the top of my trailer would look like and if it helps heighten the atmosphere.

Shot List

Props, Costumes and Characters Appearance

`

Ellie (aged 11)

Martha (aged 9)

Tess (aged 7)

I have these children dressed in colours which consist of greys, blacks and browns as I thought bright colours would not relate to the horror genre and distract from the theme of my film trailer. I also wanted them to wear these colours as they seem dull and help add to the disturbing atmosphere. I have also painted their faces white with grey eye shadow around the eyes to exaggerate the more ghostly appearance. I think this is effective due to children being stereotypically known as active, overjoyed and enthusiastic about life. Where as in my trailer they appear miserable, depressing and lifeless which subverts the stereotype of children. This is the reason why I have chosen to include children in the beginning part of my trailer. I have also used young children at this stage due to nursery rhymes being associated with and iconic of children. I have chosen to use three girls as it shows a range of ages of young children. These girls are sisters so the target audience can relate to remind them of their younger relatives.

I received my inspiration for the appearance of my 

characters after researching in to several films which had a ghostly theme. I found characters such as 'Beetlejuice' and 'The Grudge' which were the kind of ghostly look I wanted to achieve.

http://www.imdb.com/title/tt0094721/
(IMDB - Beetlejuice)
http://www.imdb.com/title/tt0391198/
(IMDB - The Grudge)

location

These photographs are the images of my chosen location of where I am going to film my teaser trailer. The area is a very small forest and I have decided to film here as I believe it will help emphasise the interrogating and sinister atmosphere I wish to create. Forests are often an iconic location used in the horror genre as they help to enunciate the idea of isolation, and I also think autumn or winter would be the most effective season as leaves are starting to fall off the trees to kind of represent death. So I believe this helps add to the atmosphere. I would also like to look at different coloured filters to see how it changes the mood. At the moment I would like to use either a blue or a grey filter as I think this will enhance the mysterious atmosphere, as my main key element in my trailers is all about the atmosphere.

Target Audience

My target audience is 15 - 24 year olds as this is the popular age bracket for this particular product, and also one of the characters shown in the teaser trailer is of similar age, which therefore means the audience can relate to them more easily. When deciding what age certificate to give my film I looked at the BBFC's website to research the requirement guidelines for all age categories. I found that certificate 15 would be most suitable as my film would contain:

• 'Frequent strong language'
• 'Strong violence'
• 'Strong threat'

These are all shown in the guidelines for certificate 15 taken from the BBFC's website shown below.

http://www.pbbfc.co.uk/guides_15.asp

Story Board Plan and Trailer Inspiration

For my teaser trailer I was inspired by a television advert promoting a ride at Alton Towers. The advert (shown below) contains a menacing atmosphere which includes a lot of low key lighting and a powerful soundtrack which helps accentuate the frightening atmosphere. It also looks as if a blue/grey filter has been used over the top which adds to the atmosphere. The advert constitutes a lot of close ups and extreme close ups to become more dramatic. The trailer concentrates on a young ghost girl which cuts to show very short snippets of the ride and then back to the girl. She is singing the famous nursery rhyme of 'If you go down to the woods today.' This fits together as the location is set in an abandoned forest. These are the key reasons for my inspiration. I have created a storyboard (shown above) where I have used similar techniques as the trailer. For example I would like to use to use the popular nursery rhyme 'Ring O Ring Of Roses' although I would like to use three girls instead of one as it is well known that you dance in a circle and by using one person, wouldn't connect with the song and theme. I am going to use three younger girls than the girl in this advert to emphasise that children are supposed to be innocent, however these girls are the opposite of cute, angelic girls. I would like to dress them in white or 

The Last Exorcism Teaser Trailer Analysis

• The first shot shows us a man in a suit. Suits are an icon of power, so the audience is immediately aware that the man shown is superior. The shot also appears as if a hand held camera has been used, creating a more realistic feel.
• We then view a fade to black to a mid shot of the same man driving. However, the audience is unaware of the place he is heading to. This follows the convention of with holding information, to maintain the audiences observation.
• Another fade to black is followed by a crude, isolated wooden house. Which, again proceeds the convention of a deserted building which helps portray a sinister and uncomfortable atmosphere.
• On the next fade to black, the audience understand that the character in the beige suit is actually a reverend (Reverend Cotton Marcus) This starts to flesh out a little more information. Although, we are still unaware of his purpose throughout the film. Again, fulfilling the convention of keeping the audience engaged. To continue with engaging the audience, we then discover that the reverend has 'performed over 50 exorcisms.'
• 12 seconds in to the trailer, the audience witness a young girl, who's involvement in the film is unexplained as the shot fades to black and reads 'This will be his last'
• The next character to be introduced we know is the girls father as the dialogue from the film says 'Reverend. I need you to do an exorcism for the soul of my daughter' This shows that someone must be possessed by an evil spirit. So the audience understand that the film is a horror. We also can infer this because the shots are quite dark and mysterious, and this is one of the major conventions used in horror films. (An example of this convention, is when we see an extreme long shot of a silhouette of what we assume is the girl we saw previously. This shot consist of low key lighting)
• When the audience observes a close up of the girl when she is 'normal,' we get to view how the girls personality contrasts to become possessed, showing that something is wrong.
• The non diegetic dialogue says 'You've got nothing to be nervous about' which makes the audience feel relaxed. However, that is immediately altered when we see a close up of the girl look as if she has broken her neck, which is accompanied by non diegetic sound which emphasises that the girl isn't safe, which creates hype and keeps the audience hooked which is a convention.
• It also cuts to black and a terrifying non diegetic scream scares the audience to build up the dark atmosphere.
• When we read 'From producer Eli Roth' and 'Producers of Dawn of the Dead' these are also small pieces of information which help sell the film as people who like Dawn of the Dead or are fans of Eli Roth then this would also encourage the audience to view the film. this is a major convention of trailers. another convention that this trailer follows is the showing of the release date and title of the film as we need to remember the title so we can look out for when its at the cinema and also we need to know when it will be released to go and see it.
• We also see the girl breaking parts of her body and and moving in unusual ways. This is to reiterate the fact she is not in control of her body which accentuates the fear some people have. The convention of a horror film is that the plot plays on the audiences vulnerability and from this trailer this can happen without the audience physically being in this situation. The trailer also fits the convention of previewing their most scariest bits, encouraging people to see the film.
• Again, the teaser also fits the convention of using low key lighting, creating a dark atmosphere and  after hearing loud music, the music then goes very quite to enunciate the horror when the loud music begins again.
• What is interesting about the trailer is the text that reads 'If you believe in god, you must believe in the devil' and persuades you to turn to religious ways to solve the situation.
• Finally, towards the end of the trailer montage editing is used which includes lots of sharp shots to engage the audience and create pulse raising effects to promote the film. 

Dawn of the Dead Teaser Trailer Analysis

Dawn of the Dead follow the convention of trailers, across all genres, where the begin with slow paced editing and calm music which then crescendos and ends with montage editing of fast action shots and impacting music. This is the reason I have chosen this trailer as I am considering using this convention and technique.

• We first view an establishing shot which indicates that the film is set in an empty shopping mall. However, it is not the stereotypical shopping centre which is very pact and full of people, but the complete opposite. derelict and silent. The lights make the area bright which subverts conventions of horror. The shot appears to consist of greens, which could mean that it could have a green filter.

• We see people playing basketball, drinking coffee and trying on shoes and clothes which are 'normal' daily activity's. This contrasts against horror scenes. 

• The shots are very slow paced and the music feels very dreamy. It makes you feel as if some action is about to occur. It is not until 33 seconds in to the teaser that the atmosphere changes and the fast editing infiltrates. This is a convention of horror films, where they begin quite sluggish, and then contrasts to accelerate in montage editing. 

• The montage editing displays news programes of the action happening. we cannot receive full details on what is happening, but we hear short, snappy words which follows the convention of with holding information. We hear 'Do not leave your home' which implies that everyone is unsafe.

• The montage editing then slows down and cuts to a long shot which shows 8 people, who look unhappy. we then see close ups of 3 of their faces to see their reactions (reaction shot) as we listen to a man on the television's, then they cut out.

• After that, the establishing shot that we saw at the beginning is shown form a different angle. However, this time the lights go out. Lighting is one of the key conventions in horror. Darkness makes us feel uncomfortable as we loose one of our senses. Without our sight, we immediately feel vulnerable as we cannot control what is around us. Torches are iconic of horror, as it creates an unnerving atmosphere, as our sight is still weakened. But things that jump out seem more nail biting. 

• We see someone get attacked, so we assume that a killer is on the loose. murder is a popular topic in horrors, so this fulfills the convention.

• Now that the teaser is coming towards the end, the shots gradually begin to get faster again, and the shots reproduce in to montage editing which is accompanied by action packed music. We see a lot of pain and violence which is stereotypical of the horror genre.

• The last shot parades the title 'Dawn of the Dead', encouraging people to remember the film and want to see it when it is released. Despite this, it only reads 'Coming Soon' when usually it shows a date so the audience know when they can look out for the films release.

The Shining Teaser Trailer Analysis

The shining

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I have analysed The Shining as it shows examples of how low key lighting is used in horror and has helped me develop my skills to understand and spot fulfilled conventions and help me think of ideas for my own trailer. There are also establishing shots in the trailer which follow the convention of locations. For example, there are mountains and large mansions in the middle of nowhere to emphasise the atmosphere of isolation. I am going to film in a forest as forests are a stereotypical place of creepy, isolated and atmospheric locations. I will take some photographs of my location and will post them soon before I start my filming.

Horror Moodboard

I chose this selection of images (taken form google, Sixth Sense and Alton Towers Thirteen advert)  because there are some similar effects and conventions that I would like to use. For example, I want to set the location in a forest which looks dark and isolated. I like how the images of the forests in black and white and also with a blue filter highlight the sinister atmosphere. I also want to use close ups of people's faces and facial expressions, like the eye shown on the left. These help embolden the fear we receive from characters which make the audience imagine being in their position and how terrifying it would be. I also wish to use the convention of low key lighting as after looking at conventions of horror and looking at a variety trailers, they all consist of darkness, which adds to the tense mood. I would also like to see if I could use a filter over the top when I experiment with editing as it creates a more sinister atmosphere. My key element for my trailer is all about atmosphere. As long as I create a mysterious atmosphere in both imagery and with several other conventions (such as additional sound effects) then I believe my trailer will be very effective.

Codes and Conventions of Horror Films

Codes and Conventions of Horror

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As I am fully set on creating a horror film I have decided to look at the conventions as I need to be fully aware of what it takes to produce and effective and successful product. I will then look at some trailers and analyse them to see what type of shots are usually used to create certain effects and what kind of atmosphere's are created.

Change of Genre

I was originally planning of producing a psychological thriller. However, now I have thought of a location and a narrative for my teaser trailer, I believe it would be more relatable to a horror genre.  My initial ideas for my trailer would be having one young girl in the forest, looking ghostly, singing a nursery rhyme, as nursery rhymes are iconic of childhood. So using a child would be more effective than using a teenage or middle aged actress. I want to have the girl singing a nursery rhyme. For example, at the moment I am thinking 'Jack and Gill' so when the girl sings in a creepy, whispering voice 'Jack fell (pause) Down.' It feels more dramatic and is emphasised when it cuts to people in the forest struggling (falling) down in danger. After the ghost girl has sang each line, it cuts from the girl to action in the forest. The action is unexplained as the conventions of all teaser trailers are to with hold information and keep the audience engaged.

Conventions of Psychological Thrillers and Moodboard

The selection of images I have chosen in my mood board are a variety of shots from the two films 'The Skeleton Key' and 'The Others.' I have chosen these because they all consist of the most vital ingredient in horror and psychological thrillers. Low key lighting. They all show an extreme amount of darkness and dark mis-en-scene. There are also a lot of close ups, extreme close ups and high angled shots used which help to create atmosphere. I also think the image with the crucifix candle is effective as the cross most often represents protection from evil so we are aware that maybe a devil or poltergeist may be in the film. The high angled image of the candles surrounding the woman also suggest that she is trying to protect herself. The light from the candles also create a sinister atmosphere as there is low  key lighting so our eyes may mis judge images as our eyes can play tricks on the mind and exaggerate how scary a monster or situation can be. finally, a telephone is also a very iconic item within the horror genre. As the female character has mascara all over her face, we can tell the she is upset and in discomfort. The use of a phone emphasises that the characters can communicate with others, all if they are in an isolated area then they are completely alone and no one come help them. They are so close, yet so far to reach for help.


Definition of Psychological Thrillers 
Characters are no longer reliant on physical strength to overcome their enemies (which is often the case in typical action-thrillers), but rather are reliant on their mental resources, whether it be by battling wits with a formidable opponent or by battling for equilibrium in the character's own mind. The suspense created by psychological thrillers often comes from two or more characters preying upon one another's minds, either by playing deceptive games with the other or by merely trying to demolish the other's mental state'


http://en.wikipedia.org/wiki/Psychological_thriller

Conventions Of Thrillers

• Lots of darkness, low key lighting, contrast in shadows, 
• Quick shots, change in camera angles and montage editing to accentuate action
• Withholds back story information to keep audience engaged
• Common elements in psychological thrillers are mind games, stalking, obsession, psychological themes, deathtraps, change in personality, murder
• Music that increases tension
• iconography and locations of thrillers are old mansions, isolated areas, misty or dark places set at night as this is when people feel most vulnerable, stairways, mirrors, death, flashbacks.
• Disorientation of time and space

Trailer Analysis of Paranormal Activity 2

I have analysed paranormal activity 2 as my teaser trailer will be a horror/psychological  thriller so this relates to my final product. I believe that this is a very effective trailer as you don't get to see lots of gore or scary looking things. This trailer  plays more on the audiences fears as it is the things you do  not see that appear more frightening.

(If the presentation is not visible, then please follow the link below)

http://www.slideshare.net/04freej/paranormal-activity-2-trailer-analysis

Paranormal Activity 2 Trailer Analysis

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I have analysed paranormal activity 2 as my teaser trailer will be a horror/psychological  thriller so this relates to my final product. I believe that this is a very effective trailer as you don't get to see lots of gore or scary looking things. This trailer  plays more on the audiences fears as it is the things you do  not see that appear more frightening.

(If the presentation is not visible, then please follow the link below)

http://www.slideshare.net/04freej/paranormal-activity-2-trailer-analysis

Analysis of Toy Story 3 Teaser Trailer

Toy story 3 Teaser Trailer Analysis

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I decided to analyse the Toy Story 3 trailer to begin my research as this is one of the few teaser trailers which do not full fill the usual codes and conventions as they show the characters recreating the recognisable logo which the footage is not used in the film. Instead it just reminds us of the familiar characters that are in the film to create hype of the new films existence, without suggesting any of the story line.

The Distribution and Exhibition of Teaser Trailers

Most trailers are produced simultaniously as the film is being edited which will be released in the cinemas. The trailer campaign must be previewed far enough in advance to generate hype, excitement and awareness of the films existence, but not so early that people forget about the film before it is even released. Frequently, a very short version of the trailer, known as a ‘teaser’, is released early on in the marketing campaign to give people an idea of what the film entails and to multiply enthusiasm around the release. The majority of films now have websites to accompany their release. These teaser trailers are often seen first online. After this, theatrical campaigns (shown in cinemas) and television spots begin to appear to maintain and strengthen the initial ‘buzz’.

When releasing a film they are often globally staggered. This is when the film is released in different countries at different times. Now with new media technologies, this has changed the way full films are previewed as well as the final profit of the film. For example, pirate copies are conceived due to individuals who record the film in cinema and then upload it online illegally. The overall profit is then affected due to the films being free. Films can now have a 'Blanket Release' where the film is shown globally at the same time in order to reduce the international trade.

Teaser trailers can be viewed traditionally in cinemas which are viewed with a film that has a similar genre and what the target audience would be interested in to immediately engage them. Trailers are very popularly observed through their initial website or through YouTube. YouTube is one of the quickest ways to access a trailer. 

Viral marketing is a very contemporary way to entice the audience. 'The Dark Knight' followed this marketing tool and became incredibly successful as the target audience had to earn their information which revealed 'The Gothem Times' which acknowledged the fictional newspaper which was passaged in the film. When the audience retaliated, they were sent on a treasure hunt which if followed through, a trailer would be revealed. it earned more than $1 billion in revenue worldwide, making it the seventh highest grossing film of all time.

For my ancillary products, I need to choose between two of the following.

a) Film magazine front cover

b) Poster

c) Webpage

At the moment I am interested in constructing a magazine front cover and a film poster. These show the promotional package as a whole and that its not only the trailers which help sell and promote the product.

Posters

A teaser poster or advance poster is an early campaigning film poster, containing a basic image or design without announcing too much information. For example, the plot, theme, and characters. Although, usually an image of the star persona is shown on the front cover to evoke the audience. Some other information can be previewed on more detailed posters. such as the directors name, reviews and credits. The purpose is to create awareness and generate hype for the film. A tagline may be included. There are some instances when teaser posters are issued long in advance before the film goes into production, although they are most likely to be issued during the films development.

Here is an example of a teaser poster from the film Avatar. It fills the convention of showing a basic image with only the title of the film

Film Magazines

Film magazine front covers usually display the star persona(s) in the centre of the page, filling the whole page. The mast head is positioned at the top whilst . They also advertise other feature fillms to branch out in to wider target markets to receive larger profits for the increased number of people who purchase and consume them. Like magazines across all genres they continue to follows ingrediants including puffs, coverline, strapline, plug. date barcode and sometimes their exclusive website. Here is an example of the film Bourne Identity. It shows the star person and we can identify that it is an action film with the iconic guns as props

Web pages

Web pages for films can often be shown on posters to stimulate audiences to research more about the film and create hype. They often include games, characters and stars, gallery and much more. The deciding images and colour palette are decided upon the genre and specific target market.

For an example of a films web page for 'Alice in Wonderland 3D' please follow the link (below)

http://www.disney.co.uk/DisneyMovies/alice/

http://en.wikipedia.org/wiki/Film_poster#Types_of_film_poster
http://en.wikipedia.org/wiki/The_Dark_Knight_(film)
http://www.filmeducation.org/teachingtrailers/secondary/downloads.htmlhttp://www.filmeducation.org/teachingtrailers/secondary/downloads.html

Codes and Conventions of Teaser Trailers

• Only made for big budget companies and popularly themed movies as independant film companies lack in budgets. Therefore cannot produce trailers of high quality.
• It is a shortened version of a theatrical trailer which lasts between 30 and 60 seconds.
• To 'tease' the audience to want to view the film, teaser trailers often contain as little information on the content of the film to project an upcoming movie
• Teaser trailers also commonly activates with fast cuts. For example, rapid montage editing, or begins with a slow pace, gradually accelerating. A vital code and convention is that they are released a long time prior to the films exhibition (mainly a year or a year and a half)
• They also present the most intriguing parts of the film, without spoiling the plot for the audience, as teaer trailers have limited time to grab their audience. They are also not previwed in chronological order
• Lighting, sound, shots and the overall atmosphere depend upon a particular genre. For example, horror films stereotypically would contain dark low key lighting and shadows accompanied with mysterious music to create an intense atmosphere. Where as, a comedy would bright and include happy, cheerful music to entice their audience.
• The films title is usually not viewed until the end, after the trailer has built to a climax where it then ends.
• Sound is very important in a trailer, particularly the music which accompanies the action, which can conduct our emotions and construct a specific atmosphere. The voiceover, a feature of advertising, is used to summarise aspects of the story and emphasize credit information where appropriate. Like every other element of the trailer, the voiceover also promotes the film by building our anticipation.
• The star personas often help advertise a film due to fans of the star and also helps understand the genre of the film. 

For my teaser trailer I plan to follow the majority of these conventions as I believe these are the worthwhile ingredients to help engaging audiences and encouraging to sell a product in this particular area. I believe this is because most trailers would not follow these rules if they were unsuccessful.

 http://en.wikipedia.org/wiki/Teaser_trailer

What is the purpose of Teaser Trailers?

For my A2 level media project I have chosen the medium of producing a teaser trailer which will be accompanied by an original piece of music and possibly a voiceover. First of all, I have researched on why teaser trailers are assembled and how they are composed. The most vital reason is that they are used as a marketing devise to promote an upcoming film. Teaser trailers are usually very short in length, between 30 and 60 seconds. They contain little, if any, actual footage from the film to create awareness and hype for the film.


They are usually released long in advance of the film they advertise, to make people aware of its existence. Teaser trailers inherite their name from 'teasing' the audience to want to view more and recieve more information about the film. This is one of the main 'Unique Selling Points.' 
Teaser trailers and often be confused with theatrical trailers. The main differences between the two are theatrical trailers flesh out the plot of the film previewing some of the best parts to increase the audiences enthusiasm and entice them to see the film, without producing spoilers. They also exist for a longer length of time, usually 2- 3 minutes. Trailers have become highly polished pieces of advertising able to compliment even poor films in an attractive light. 

To develop a clear understanding of the involvment in teaser trailers, I am going to find out the codes and conventions of teaser trailers, to help and encourage me to develop my skills for my own teaser trailer product. 


http://en.wikipedia.org/wiki/Trailer_(film)