Improvements Suggested by Target Market Research

After reviewing the video of my audience feedback (shown below) I now know that I need to

• Experiment with filters to help emphasise the dark and sinister atmosphere
• Shorten some of the shots at the beggining
• Move the 'COMING SOON!' closer to the title of 'CONTAGION' and also move the website further down
• Add in some more sound effects just to help heighten the tension

I selected 9 people (in my target audience age group of 15-23) to view my second draft of my teaser trailer and asked for any feedback for improvements I could make to make my teaser trailer more effective. The video shown above are the comments people made.

Second cut

When I showed my first rough cut to 14 people aged 17 and 18 years of age they like the idea of the trailer beginning slowly then increasing in pace. However, some thought that it took too long for the characters to say their lines in the nursery rhyme. Another issue suggested was the location of the area that the teenage girl was shot in. They said it confused them of the sudden change in location and that they found it difficult to link the ghost girls with the older girl. So I therefore had a re-shoot and put my older character in the same location as the 3 young girls. So shown below is my second cut with my added alterations.

Permission for Soundtrack

I discovered some music off of YouTube which I thought would fit perfectly for my teaser trailer. I then sent them a message to both people (which is previewed above) to ask for their permission to use their soundtrack for my trailer. The image below shows the email from 'FuelFrHatred' who were pleased to let me use the music in my project.

The music from 'Frigg567' said that they did not have the right to be able to give me there permission as it wasn't their music. However, they directed me to the website of the band where I then emailed them for their permission although I was a little concerned as they stated on the site 'Unfortunately we cannot reply to everyone and sorry for any inconveniences. 

However, they emailed me back giving me permission as long as I stated the music in my credits, which is shown in the screen shot below.