Target Audience

My target audience is 15 - 24 year olds as this is the popular age bracket for this particular product, and also one of the characters shown in the teaser trailer is of similar age, which therefore means the audience can relate to them more easily. When deciding what age certificate to give my film I looked at the BBFC's website to research the requirement guidelines for all age categories. I found that certificate 15 would be most suitable as my film would contain:

• 'Frequent strong language'
• 'Strong violence'
• 'Strong threat'

These are all shown in the guidelines for certificate 15 taken from the BBFC's website shown below.

http://www.pbbfc.co.uk/guides_15.asp