Wednesday, 23 March 2011

Further Editing and Improvements

I have now made several amendments to my teaser trailer. Below shows the next sequence which is getting closer towards my final piece. After receiving my audience feedback I have now made some of my clips shorter to help the trailer flow and encourage the audience to stay focused. I have also changed the fonts on the inter-titles as after showing it to another person in my target audience group mentioned the font reminded them of the Flintstones text, which didn't relate to the horror genre so I have changed them to a suitable font which fits the genre.


My first original font for my title is the font named 'cracked' (shown below) I had it coloured in red to connotate blood, death and danger. I also used the transition effect which introduces a letter at each time, although my audience thought it wasn't very eye catching and didn't grab their attention.





I then changed it to white and blue 'cracked' font which came in the shot a lot more speedy to grab the audience (which is shown below) However, the same group still thought it didn't fit with the trailer.





One of my audiences suggested that I went for a more simple font. when I created another set of inter-titles with a 'Papyrus' font they said they believed this was a much stronger font which grabbed their attention, so I included this in my next draft shown below


In my audience feedback I also discovered that sound effects was a key issue as this is what the audience believed to trailers to the next level and enhanced the atmosphere in film across all genres. I added loud crashes and heavy breathing to help emphasise this which i believe made the trailer a lot more enjoyable to view. Below shows my final cut based on the shots and sound effects.


Tuesday, 15 February 2011

Improvements Suggested by Target Market Research

After reviewing the video of my audience feedback (shown below) I now know that I need to
  • Experiment with filters to help emphasise the dark and sinister atmosphere
  • Shorten some of the shots at the beggining
  • Move the 'COMING SOON!' closer to the title of 'CONTAGION' and also move the website further down
  • Add in some more sound effects just to help heighten the tension

Monday, 14 February 2011


I selected 9 people (in my target audience age group of 15-23) to view my second draft of my teaser trailer and asked for any feedback for improvements I could make to make my teaser trailer more effective. The video shown above are the comments people made.

Second cut

When I showed my first rough cut to 14 people aged 17 and 18 years of age they like the idea of the trailer beginning slowly then increasing in pace. However, some thought that it took too long for the characters to say their lines in the nursery rhyme. Another issue suggested was the location of the area that the teenage girl was shot in. They said it confused them of the sudden change in location and that they found it difficult to link the ghost girls with the older girl. So I therefore had a re-shoot and put my older character in the same location as the 3 young girls. So shown below is my second cut with my added alterations.

Permission for Soundtrack

I discovered some music off of YouTube which I thought would fit perfectly for my teaser trailer. I then sent them a message to both people (which is previewed above) to ask for their permission to use their soundtrack for my trailer. The image below shows the email from 'FuelFrHatred' who were pleased to let me use the music in my project.

The music from 'Frigg567' said that they did not have the right to be able to give me there permission as it wasn't their music. However, they directed me to the website of the band where I then emailed them for their permission although I was a little concerned as they stated on the site 'Unfortunately we cannot reply to everyone and sorry for any inconveniences. 



However, they emailed me back giving me permission as long as I stated the music in my credits, which is shown in the screen shot below.







Sunday, 30 January 2011

First Rough Cut

After I had converted all my clips to MOV files and imported them in to Final Cut Express I was then ready to begin with editing. For my first draft I selected the clips I wanted and transferred them on to the tome line. At this stage I hadn't given much thought on special effects, such as sound effects or transitions. I just simply put my shots in chronological order along with my sound over the top which I found off YouTube and my inter-titles I had made using the LiveType programme. Personally, I chose the font named 'Cracked' which was white on a black background to make it easily readable for my audience.

I have made the shots quite long and slow at the beginning to increase tension and a dramatic atmosphere, which then sped up to grab the audiences attention. I did this by creating a variety of shots from extreme close ups to long shots.